Without treading on anyone’s toes it is good to report on a big carbon footprint reduction by Mars Drinks in the USA.
A material rethink and redesign has resulted in a calculated 31% reduction in the carbon footprint generated in the production of Mars Drinks Freshpack individual sachets.
The key appears to be the removal of aluminium from the material process and a continued push to improve the “Recycle your Freshpacks” programme to divert used sachets from land fill to recycling.
A survey undertaken by WSP / Parsons Brinckerhoff using ISO 14044:2006 Life Cycle Assessment across the packaging and distribution process confirmed the 31% reduction.
No doubt what works for America will find its way to the UK and European markets in due course.
Written by: Colin from KSV.