In just a short period of time we have found a real appreciation of Lavazza Prontissimo from our customer base as this Italian family owned specialist coffee company continues to see significant growth in the UK market. A surprising one in five Britons still drinks instant coffee more than once a day and the response to Prontissimo is likely to prompt resurgence in consumption as the convenience of instant coffee is now supported by a significant uplift in taste and aroma.
Prontissimo is aimed at the instant market, but provides a premium offering we prefer to describe as Micro ground soluble coffee. Made with a blend of 100% Arabica enriched with 10% finely ground coffee beans; Lavazza Prontissimo offers a premium taste experience.
Despite being a €1.4 billion turnover business with a global customer base no new product bears the Lavazza name until the family owners have tasted and agreed it is good enough to offer their customers. Instant coffee is a small part of this traditional coffee producers market but Prontissimo seems to tick all the boxes.
Give us a call … ‘pronto’ to find out more.
Written by: Colin from KSV