It all started with three friends who required something that was hard to come by in 1993 - something strong, sturdy and FULL OF FLAVOUR - to keep them well fuelled for long nights and HARD WORK. These guys were in need of some real QUALITY COFFEE, and in order to get it they decided to do it themselves.

And so ALTERRA was born. They spent long hours roasting, testing and tasting to make sure every pound of coffee delivered the best characteristics from the beans used. This hard work, expertise and commitment remains today, with ALTERRA giving you great quality coffee with a distinctive big flavour.

And, as a quality brand carefully selected by MARS Drinks, ALTERRA is now available to every workplace, everywhere!